Gina Hollands
Barnardo’s: ‘Be More Gladys’ legacy television ad
by Gina Hollands
UK children’s charity Barnardo’s hoped to attract new legators with their first-ever television legacy ad campaign, Be More Gladys. This ad took a fresh, bold approach that is helping them stand out in a crowded market and reach new audiences.
Read moreBattersea Dogs and Cats Home: ‘Leaving a gift in your will’ TV ad
by Gina Hollands
Since this upbeat, inspiring television ad started airing in 2020 it has helped generate over 1,000 legacy information pack requests. But how did the fundraisers do it? Keep reading to discover how Battersea Dogs and Cats Home created a legacy television ad that’s proven its worth over the past three years… and counting.
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